Born and raised in a small village, I was a shy, timid girl who struggled with self-confidence. Fear held me back from speaking up, trying new things, and stepping into my full potential. Determined to change, I joined a modeling school—not to become a model, but to build confidence. Unexpectedly, I started landing modeling gigs, which helped me realize that true beauty lies in confidence, presence, and the courage to take up space. Modeling had taught me poise, image, and self-care—principles that became core to my work.

However, during one of my modeling gigs, I suffered severe sunburn—an experience that would later shape my journey in skincare. Struggling to find effective solutions for my melanin-rich skin, I became determined to understand what truly works for our skin, planting the seed for what would become Body Evolution by Winnie.

 

From Beauty to Fitness & Skincare: 

My journey into wellness actually began in the beauty industry, which later ignited my passion for fitness. I first trained in a beauty school in Kenya, and through my work, I took a job at a fitness center—this exposure led me to develop a deep interest in health, movement, and overall wellness.

As I gained experience in fitness, my passion grew, but structured training schools weren’t available in Kenya at the time. I trained in-house and self-taught, gaining as much knowledge as possible. However, determined to formalize my expertise, I traveled to South Africa to study fitness and wellness.

While in South Africa, my passion for beauty industry resurfaced, seeing how professionally it was done. This led me to pursue Advanced Esthetics as well. I discovered that many people struggled with the same skin concerns I once had, reinforcing my belief that true transformation requires a holistic approach—inside and out.

This realization fueled the birth of Body Evolution by Winnie, a skincare brand designed to provide effective, transformative solutions, particularly for melanin-rich skin.

Bridging the Education Gap in Beauty & Wellness

Studying in South Africa opened my eyes to the gaps in professional beauty education in Kenya. After running a spa business in South Africa, I later opened one in Kenya, but struggled to find well-trained therapists. Many lacked expertise in advanced treatments like facial and body electrical equipment.

Spending so much time training my team, I realized the need for a structured learning platform to enhance industry standards. This led to the creation of ByWinnie Training Institute, delivering world-class beauty and wellness training while fostering self-confidence, creativity, and leadership.

As the current Chairperson of the Spa and Wellness Association of Kenya, I actively work to enhance industry standards, shape policies, and ensure beauty and wellness professionals receive the respect they deserve.

My Mission: 

To help individuals evolve in beauty, inspire transformation, and empower self-confidence. Whether through skincare and wellness products, beauty and wellness training, personal development, mentoring, or mindset coaching, my goal is to provide the tools for holistic transformation—inside and out.

I know firsthand what it’s like to navigate challenges alone, and I want to be the guide I never had—helping others find their path with clarity and confidence. I am committed to empowering individuals to unlock their full potential, embrace self-care as a way of life, and thrive with self-confidence in both their personal and professional journeys.

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Recognizing a critical gap in professional beauty education, Winnie founded the ByWinnie Training Institute, a platform that offers advanced technical training while
fostering confidence, creativity, and leadership in its students.